Wondering how you work with
an SEO web copywriter + content writer?

Look – in the magical world of being human, we all do things differently. And I know that can be confusing. But I’m here for embracing differences and saying – it’s OK to do things differently. Imagine how boring the word would be if we were all the same.

That probs doesn’t answer your question… Hopefully this does…

When you work alongside Articulate Communications to write your website copy or content – it goes a little something like this… (it’s not always the same – ‘cos different people / different needs – but the words below will give you an idea.)

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My Approach

Get in touch You’re making the first move. Go you good thing.Fill out my contact form or flick me an email to hello@articulatecommunications.nz. DMs, PMs, txt messages, courier pigeon, notes on my car – they’re all acceptable forms of communication BUT I keep a better eye on my email. So, if you want a more considered response – please email me with as much info about your project, as possible – including timeframes.Check out my contact hours…Cos’ I consciously unplug to focus on creative rest + family life after 2.45pm Mon-Thurs, and all-day Friday, Saturday + Sunday. — *Get in touch*
You’re making the first move. Go you good thing.
Fill out my project enquiry form or flick me an email to hello@articulatecommunications.nz DMs, PMs, txt messages, courier pigeon, notes on my car – they’re all acceptable forms of communication BUT I keep a better eye on my email. So, if you want a more considered response – please email me with as much info about your project, as possible – including timeframes.
Check out my contact hours…
‘Cos I consciously unplug to focus on creative rest + family life after 2.45pm Mon-Thurs + all-day Friday, Saturday + Sunday.

Let’s chatGrab 15-minutes with me over the phone or Zoom (or, for the good humans of Hawke’s Bay I’ll let you know if we can meet face-to-face.) During the call you’ll tell me about your project, what you want to achieve by working together, and the support you need from me. I’ll talk you through my approach, availability and let you know how I think I can support you. It’s kinda like speed-dating for business – we’ll both figure out pretty quickly if we’re the right fit.Rest assured there’s zero sleazy sales tactics here. No pressure. No manipulation. We either want to work together, or we don’t. I’m cool with that. — *Let’s chat*
Grab 15-minutes with me over the phone (or, for the good humans of Hawke’s Bay I’ll let you know if we can meet face-to-face.) During the call you’ll tell me about your project, what you want to achieve by working together, + the support you need from me. I’ll talk you through my approach, availability + let you know how I think I can support you. It’s kinda like speed-dating for business – we’ll both figure out pretty quickly if we’re the right fit.
Rest assured there’s zero sleazy sales tactics here.
No pressure. No manipulation. We either want to work together, or we don’t. I’m cool with that.

The nitty grittyIt’s time to dot the I’s and cross the T’s. Once we’ve outlined and agreed upon the scope of your project, I’ll flick you through a quote and my Terms + Conditions. You’ll have 10 days to consider the quote and T+Cs – I’m always happy to answer any questions before you come back to me with a “let’s do this.” I’ll then ask you to pay a 50% deposit to commit and secure your project start date in my schedule. — *The nitty gritty*
It’s time to dot the I’s and cross the T’s.
Once we’ve outlined and agreed upon the scope of your project, I’ll flick you through a proposal and my Terms + Conditions. You’ll have 10 days to consider the info and T+Cs – I’m always happy to answer any questions before you come back to me with a “let’s do this.” I’ll then ask you to pay a 50% deposit to commit + secure your project start date in my schedule.

It’s homework timeThis is where the good stuff begins. You’ve got (virtual) mail! Depending on your project I’ll email you either the SEO Website Copywriting or Copy + Content Writing Initial Questionnaire. I’ve got a curious mind – so get prepared to answer lots of questions. It’s my role as a copywriter to articulate the thoughts inside your head and not make stuff up (I’m here for authenticity and discovering your point of difference.)Once you’ve flicked back your answers…I’ll mark them (jokes, there are no wrong answers here.) I’ll review your answers and then we’ll set up a phone / Zoom strategy session to go over any missing info / clarify answers / talk strategy / chat next steps. — *It’s homework time*
This is where the good stuff begins. You’ve got (virtual) mail! Depending on your project I’ll email you either the SEO Website Copywriting or Copy + Content Writing Initial Questionnaire. I’ve got a curious mind – so get prepared to answer lots of questions. It’s my role as a copywriter to articulate the thoughts inside your head + not make shit up (I’m here for authenticity + discovering your point of difference).
Once you’ve flicked back your answers…
I’ll mark them (jokes, there are no wrong answers here). I’ll review your answers + then we’ll set up a phone / Zoom strategy session to go over any missing info / clarify answers / talk website strategy / chat next steps.

I research + write

Welcome to the space inside my head. Here’s what happens…

Research, research, research. So much research. Industry, your people, voice of customer, brand voice + tone, keyword – did I say research? It’s why “can you whip up just a few words” is my least favourite request. Writing that represents you + your brand, authentically, takes a whole lotta research + strategy before writing even begins.

It’s beautifully messy. Organised chaos.

My phone is full of notes taken at 7am, + sometimes 2am. Pages in notebooks filled with ideas + magic snippets you’ve mentioned once or twice.

And, finally? The writing begins. I write, type, delete – check notes, type again, edit, delete again, write, type, type some more – edit then proof.

Is it ‘their’, ‘there’ or ‘they’re’ ? This is the best work I’ve ever written. I can’t wait to hear the feedback. Oh gawd, what if they hate it (heyyyy old mate imposter). Get a grip, Pip – you know how to write. SEND.