Strategic copywriting for changemakers, style shapers & rule breakers

Find your voice. Share your stories. Connect with your people. Sell while you sleep (or sip 2pm chilli coconut margs in the sunshine).

And finally move from *meh* to memorable brand.

GET COSY WITH ME

hey, hi - welcome

Hiya, I’m Pip Lyons - strategist, website copywriter
+ your small biz BFF.

Pip from Articulate Communications going over website copy

If you’re ready to hear your customers / clients say “I need this,” you’ve come to the right place.

You’re here because you want to create a business that works for you. You’re after consciously-crafted words for your website + the confidence to share stories that start conversations, create connection + change your world.

I’m here to support people like you – conscious small business owners, creatives + entrepreneurs suss your strategy, share your stories + connect with the people who matter to you.

Why? Because I know you’ve got a great story to tell, an idea to share or a business to grow (maybe even a new business to start *squeal* - we’re gonna have fun).

You’re busy – I get it. Deep down, you know what you want, but the idea of how overwhelms you. And, writing about yourself + your vision is hard.

Good thing you’ve landed here. You’re in the right place.

You’re ready for a loyal, lovin’ + straight-talkin’ strategist + word nerd on your side. Someone who lets you play to your strengths (because I know you’re bloody good at what you do) + simply takes care of the thinking and wordy stuff.

(OK, BLUSHING *WILDLY* NOW)

Word on the street…

“As a self-employed human, it became very clear to me I was losing my copy mojo. After much searching online, I came across Pip at Articulate Communications and got in touch. Together she helped me strengthen our social content, create regular email marketing newsletters, improve the copy on our automated email flows and even amped up our website copy. I'm now much more confident in our site, knowing it ticks boxes and I have the space to focus on other aspects of the business. Pip will give you the clarity you're looking for with your brand.”

Chloe | Zeenya Clothing

Let's tick this stuff off your (never-ending) to-do list...

SEO Website Copywriting

Pip NZ copywriter working on SEO copywriting for a website — Have you ever felt a connection to a brand or business on a website, without words? Nope me neither. Your website needs words. Purpose-driven words. You’re after website copy that is clear, compelling & connects with the people who matter to you ( and gets a little Google glory along the way.)
PUT WORDS ON MY WEBSITE →

Copy + Content Writing

Pip Hawke's Bay Copywriter with a book for email marketing, social media copy — From your overarching voice & key messaging strategy to your tinder profile & Aunt Karen’s (sorry Karen) obituary – email marketing to regular blog & thought leadership content & social media posts (and everything in between) – if it requires words, I’ll write damn good copy & content.
WHIP UP MY WORDS →

1:1 Small Business Strategy

Pip having a one on one small business strategy session with a client in Napier — Owning a small business, working on creative projects & entrepreneurial stuff is hard. I get it. How? Well, Hey – Hi, that’s me too & I work alongside people like you, and me, every single day. I’m here to help you do business better. To find a way that works for you & help you grow a conscious, sustainable brand.

SUPPORT ME →

Word On The Street

Kind words from the rad people I work alongside.

I worked with Pip on the copy for a number of pages on my website for my business Journey to Wellness. Pip was a dream to work with - thorough, prompt, understanding... fun! She went above and beyond to ensure my voice and personality shone through. I highly recommend working with her if you want to feel totally heard & supported as Pip brings your vision to life - and then some! You're in safe hands. - Becks | Journey to Wellness

I thank my lucky stars every day that Pip came into my life. I run a small business and having Pip on board helped me to triple client bookings in only a 4-6-month period – resulting in substantial business growth. Initially Pip wrote my website copy. She captured the brand story / voice / spirit of my business so well that there was no way I could carry on without her! We now work together to create a content marketing strategy and Pip manages it on a day-to-day basis. Drop her a line, it’ll be the best business investment you’ll ever make. – Chantelle | Miss Fox Aesthetics

Pip is a true asset to my business. Her dedication to my business makes me feel like she is my business partner, this is OUR baby (in what can be a lonely journey when self-employed.) She excels with her knowledge, support, dedication and availability. She is well connected and open to sharing those connections for the greater good. Oh, and she has a way with words 😊 Be it content strategies, marketing copy, website copy, email newsletters, social media etc… let her take these away from you. You will not regret it. - Rhonda | The Mortgage Advisor

I felt in a rut with my graphic design business and was overwhelmed with where to start making changes. During our three sessions together, Pip helped me to understand where the problems were hiding, what was working, and what new plans could be put in place to help my business (and myself!) thrive. Pip is a dream to work with. Her warmth and openness made me feel so comfortable, and I left feeling empowered, valued and confident to put the plans we went through into action. - Kylie | Ponder Design Studio

Sussing strategy + writing words
so you can focus on what you do best.

Zero-cost creative, community + charity projects.

Each year I hold space for + donate my time to a couple of purpose-led projects.

If you’re an organised soul with a creative, community or charity project in the pipeline for 2025, the waitlist is open.

(2024 spaces snapped up)

SHARE YOUR PROJECT WITH ME

Sharing connections for the greater good.

Being small (aka this one-woman-business) doesn’t mean playing small. I’ve worked hard to build a community of consciously aligned graphic designers, website designers / developers, photographers, illustrators, all-round small business legends + even other copywriter pals – so your business idea or project can be brought to life with a collaborative + considered approach.

WHO ARE THESE PEOPLE?

New Zealand Copywriter and business strategist Pip Lyons

Words To Live By In Business

When you base your business around the real you + come from a place of total sincerity, love + service, people will feel it in everything you do.

- Kat Coroy.

Website Copywriting for NZ Small Businesses

Get This Really Great Free Thing

Ummm nope, not here

Sorry pal (if you’ve made it this far down my home page, that’s commitment - so we’re 100% pals).

The small business owners, creatives + entrepreneurs I work alongside are DONE with generic Free Resources.

They’ve downloaded them before. Read them half-heartedly (or not at all) + been totally overwhelmed by the “you’ve gotta do it this way” approach. Instead, the people I work with want someone to join them on their journey, to understand their business + goals, + to get the planning + wordy stuff, done.